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E-COMMERCE, RETAIL & CPGs
Real-world consumer behavior and trend analysis
Track granular consumer journeys, from search to purchase, at-scale, for actionable insights
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Your competitive edge in e-commerce
Extract actionable insights and drive growth with comprehensive, at-scale consumer data
Maximize revenue
Track consumer paths to purchase and uncover intent. Optimize user journeys to boost sales.
Minimize operational costs
Streamline inventory management and optimize resource allocation.
Uncover new market opportunities
Identify new market opportunities and expand into new regions and customer segments with confidence.
Boost customer satisfaction
Increase customer lifetime value by tailoring shopping experiences to your target audience.USE CASES
Predict, personalize and optimize your customers’ shopping experience
With global, privacy-secured data from millions of panelists, there are countless applications, including:
Optimized conversion funnels
Increase conversions and reduce bounce rates by analyzing user navigation patterns to pinpoint drop-off points and friction areas.
Search demand insights
With keyword analysis, understand how customers search and navigate across the internet to improve product discoverability SEO strategies.
Demand forecasting and purchase prediction
Anticipate demand, optimize inventory, and predict purchasing trends to capitalize on seasonal opportunities like Black Friday.
Competitor analysis
Stay ahead of the competition by analyzing traffic patterns and user behavior throughout your competitors’ touch points.
Product recommendations and on-site search
Leverage real-world consumer behavior and searches to train query embeddings and enhance the discovery of relevant products.
Trends analysis and forecasting
Identify emerging patterns, preferences, and shifts in consumer behavior to inform your forecasting.
More ways to reach your goals with Datos
With global, privacy-secured data from millions of panelists, there are countless applications, including:
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
E-commerce Intelligence
Amplify your e-commerce insights with transaction data from Grips Intelligence, the industry’s largest truth set.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
Blog
Product Discovery in E-Commerce Powered by Vector Embeddings
Report
Datos Clickstream Insights: Department Stores vs. Retail Apparel
Report
From Searches to Purchases: E-commerce Behavior Across US and UK Retail Giants
Report
AI, Amazon, and Walmart: Four User Behavior Trends to Know
Blog
Beyond the Deals: Investigating Amazon Prime Day's Impact on Sales and User Engagement
Blog
The 2023 Holiday Season in Retrospect
F.A.Q.
How can clickstream data help optimize pricing and promotions?
Clickstream data shows where and when consumers engage with competitor promotions, helping you identify demand shifts and price sensitivity to fine-tune your own strategies.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements. Contact us to discuss your specific needs.
Drive e-commerce growth with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy