Department Stores vs. Retail Apparel

The retail industry has reached a pivotal point. In this new Datos Behavioral Index (DBI) report, we unpack the diverging trajectories of department stores and retail apparel brands through the lens of real-time clickstream data.

From Macy’s mass store closures to Nordstrom’s surprising conversion rates, and the digital dominance of nimble players like Lululemon and Gap — this report shows where consumer attention, clicks, and dollars are flowing now.

This report covers:

• How digital performance highlights the widening gap between department stores and apparel retailers
• Why Kohl’s holds strong click share despite declining foot traffic
• What Nordstrom’s privatization signals for retail strategy
• How apparel retailers are turning online engagement into real growth
• Key DBI metrics: user growth, conversion, click share, and digital sales trends

This report will be particularly useful for:

• Retail business owners
• Advertisers & marketing professionals
• Investors
• Industry analysts

Submit the form to receive the report.