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Empower your decisions with clickstream data
Leverage consumer behavior data to drive smarter, faster, more strategic decisions
In a world overloaded with assumptions and incomplete data, Datos delivers the clarity you need
Clickstream tracks users’ journeys across the web at the URL level: every page view, click, and interaction.
See how people actually behave online and get deep insight into intent, preferences, and decision-making.
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesReal Behavior. Real Insights. Real Results.
A competitive edge
Develop proactive strategies that keep you ahead in your industry.
Data-driven confidence
Make informed decisions grounded in real consumer behavior data.
Secure and compliant data
All clickstream datasets are anonymized and privacy-secured.Select your industry
Explore all the ways you can use clickstream data to get ahead in your industryExplore use cases
Discover how you can harness real-world insights to enhance key operations within your business
Our partners
Strengthen your datasets with additional insights from our trusted partners
Mfour
Leverage in-app data on user engagement across leading platforms with Mfour
Grips Intelligence
Amplify your e-commerce insights with transaction data from Grips, the industry’s largest truth setAs Featured In
Explore related insights
Access our in-depth analyses and expert reports
Blog
The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging
Blog
Clickstream for AI: Enriching Models with Real User Behavior, at Scale
Blog
Datos Behavioral Index Insights: Travel and Airlines
Report
Datos Clickstream Insights: Department Stores vs. Retail Apparel
Report
From Searches to Purchases: E-commerce Behavior Across US and UK Retail Giants
Report
Combined FUBO TV Business Challenged with User Growth
F.A.Q.
Can your solutions be customized to our specific commercial needs?
Certainly – customization is a core feature of our solutions. We understand that every client has unique requirements. Our solutions can be tailored to align with your specific business objectives, ensuring that the insights generated are directly relevant to your operations and goals.
How easily can Datos data be integrated with existing infrastructure tools?
Datos solutions are designed for seamless integration, compatible with a variety of commonly used tools. This ensures that you can maximize the utility of the data within your existing infrastructure.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
Is training required for users to leverage insights effectively?
While some training may be provided for optimal utilization, our data is intuitive, ensuring ease of use for clients. We are also always happy to provide our consultative expertise, or custom reporting for clients that need additional support.
What kind of support and maintenance is offered with your data solutions?
We provide ongoing support and maintenance for clients. Our dedicated team is available to address any queries or issues, and we make regular updates to enhance performance and security.