This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
SEO & CONTENT OPTIMIZATION
Boost visibility and engagement with real-world search data
Uncover deep insights to enhance content strategies and boost your rankings
Use clickstream data to maximize your reach
Understand how users engage with content across channels and platforms with anonymized user behavior data from a global panel. Identify high-performing content and channels to optimize your content and SEO strategies.
Build content that captures and converts audiences
REAL-LIFE APPLICATIONS
Keyword analysis
Optimize content for SEO and PPC by identifying high-value keywords. Spot emerging keyword trends before competitors and improve content targeting.
Content engagement analysis
Optimize content format, length, and structure using real-world engagement data. Identify high-performing content, improve internal linking with navigation insights, and reduce bounce rates by understanding drop-off points.
Content discovery path analysis
Optimize content distribution by prioritizing top-performing discovery channels. Analyze and refine content pathways that drive conversions, while improving site structure based on actual user behavior. Optimize SEO and paid strategies to attract high-value traffic through key content pathways.
User query embeddings
Improve SEO strategies and tools with embeddings of search queries. Optimize content by using embeddings to identify and incorporate relevant synonyms and improve search rankings. Find out more about vector embeddingsDrive measurable results with Datos
Rank higher on SERPs
Improve search visibility by gaining a deeper understanding of user behavior and search intent. Track emerging search trends to stay ahead of competitors.
Enhance content performance
Build an accurate profile of your target audience by seeing how they interact with different types of content, so you can better serve them.
Drive conversions
Refine your content pathways to improve conversions by analyzing how specific audiences navigate through content at scale.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
E-commerce intelligence
Leverage paid and organic keyword data from thousands of advertisers and e-commerce domains through our partnership with Grips Intelligence, the leading e-commerce data provider.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Explore related insights
Access our in-depth analyses and expert reports
Blog
Clickstream 101: How to find a reliable clickstream provider
Blog
ChatGPT Search by the Numbers: How is it Performing in the Search Space?
Blog
YouTube App vs. Browser: User Trends Revealed
Report
AI, Amazon, and Walmart: Four User Behavior Trends to Know
Report
Amazon App Users Don’t Shop Like Web Users
Report
Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI?
Rank higher and drive conversions with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy