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PRODUCT DEVELOPMENT
Optimize product strategies with at-scale consumer data
Use clickstream data to inform product development, identify market demand, and enhance user experiences
Consumer data: an essential ingredient for product success
Clarify your product roadmaps by leveraging real consumer behavior to guide product development and competitive positioning. Understand your audience (searches, purchases, user journeys) and identify market trends and demand.
Refine product development based on market demand
REAL-LIFE APPLICATIONS
Audience and market trends
Refine product positioning and messaging by analyzing clickstream paths, referrers, and search keywords to uncover competitor engagement patterns and shifts in audience interest.
UX and UI optimization
Track user journeys across the market to identify paths that drive engagement and conversions. Analyze competitor drop-offs and retention tactics to optimize your own UX based on real user behaviors.
Product-market fit validation
Validate product ideas and positioning by analyzing real consumer behavior across competitor sites. Discover emerging demand, category traction, and market gaps to prioritize features, refine messaging, and de-risk launches.
Competitor analysis
Go beyond basic benchmarking: track competitor traffic sources, category interest, and shifts in consumer attention to uncover strategic moves. Use keyword trends to identify the narratives and positioning that resonate.Drive measurable results with Datos
Reduce demand uncertainty
Minimize the risk of misaligned product decisions by identifying demand signals and behavioral trends to focus on market-driven opportunities.
Fulfill user demands
Ensure product decisions align with shifting consumer needs and emerging growth areas using demand trends.
Identify competitive gaps
Identify gaps in the market to optimize strategies, enhance market differentiation and refine product offerings.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Explore related insights
Access our in-depth analyses and expert reports
Maximize the success of your product with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy