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MODEL TRAINING DATA FOR AI APPLICATIONS
Smarter AI models with clickstream data
Train models for superior performance with comprehensive, real-world user behavior data
Clickstream data from a global user panel
Clickstream data captures the paths users take across the web, providing rich behavioral signals. Our large-scale datasets and pre-built vector embeddings enhance data platforms and vector databases, enabling more effective AI training and performance. Datos has one of the world’s largest panels, tracking 15 Billion+ URLs in 185 countries.
Tap into the full potential of clickstream for AI
REAL-LIFE APPLICATIONS
Recommender systems
Clickstream data trains recommender systems by revealing patterns in user behavior, like which items are viewed together or what triggers a drop-off. These signals help models predict and suggest what users are likely to want next, without relying on personal identifiers.
Ranking algorithms
When users skip top results and choose lower-ranked ones, that behavior flags relevance gaps. Clickstream feedback helps re-ranking algorithms learn from this, reducing zero-click sessions, and boosting overall engagement.
Semantic search
Clickstream data can enhance semantic search by training models to interpret vague or incomplete inputs. This means more accurate results, fewer dead ends, and a smoother search experience that keeps users coming back.Drive measurable results with Datos
Maximize model performance
By integrating Datos’ granular user interaction data, your models can adapt faster to real-world behavior, and increase predictive power.
Reduce training time
Speed up model training with normalized, relevant data from real user behavior, so models need less fine-tuning, and reach high performance faster.
Improve generalization
Leverage diverse user behavior to build more representative datasets. Improve generalization with broader coverage to reduce bias.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Explore related insights
Access our in-depth analyses and expert reports
Let’s build better AI together with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy