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DEMAND FORECASTING
Streamline supply and demand with clickstream data
Improve resource allocation, stay ahead of market shifts, and increase profitability
Uncover trends to optimize inventory and pricing
Datos clickstream data captures how consumers browse, search, and purchase products, offering a daily view of real consumers behavior. By analyzing these behavioral signals, you can detect emerging trends, anticipate shifts in demand, and make smarter inventory and pricing decisions.
Improve forecasting to align supply with demand
REAL-LIFE APPLICATIONS
Inventory and stock management
Monitor historical trends on how users viewed and purchased products to predict demand fluctuations. Adjust accordingly to minimize shortages and overstocking.
Product assortment analysis
Analyze consumer search and purchase behavior to determine which products, services, or offerings to prioritize. Improve assortment efficiency by aligning available options with market trends.
Pricing and promotion strategies
See when users engage with competitor promotions, signaling price sensitivity and demand shifts. Retailers can benchmark category interest, spot traffic spikes around campaigns or events, and gauge how pricing and promotions resonate, offering a valuable high-level view of competitive market dynamics.Drive measurable results with Datos
Reduce operational costs
Minimize logistical inefficiencies with accurate demand forecasting. Reduce waste, prevent overstocking, and optimize resource allocation.
Maximize revenue potential
Align supply with market demand to ensure availability at the right time. Optimize pricing and promotions to increase profitability.
Optimize strategic planning
Use our data to build predictive demand models. Refine product launches and promotions in line with seasonal trends.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
E-commerce intelligence
Harness e-commerce intelligence - such as transaction data - from Grips Intelligence, the retail industry’s largest truth set.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Explore related insights
Access our in-depth analyses and expert reports
Blog
Datos Behavioral Index Insights: Travel and Airlines
Blog
Clickstream 101: How to find a reliable clickstream provider
Report
From Searches to Purchases: E-commerce Behavior Across US and UK Retail Giants
Blog
Beyond the Deals: Investigating Amazon Prime Day's Impact on Sales and User Engagement
Forecast demand accurately with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy