This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
TRAVEL & HOSPITALITY
Get ahead of the travel market with real-world consumer data
Leverage anonymized user behavior data, at scale, to deliver the best travel experiences
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Uncover deep consumer insights
Deliver better customer experiences and uncover new opportunities with anonymized consumer data, at scale
Increase revenue opportunities
Tailor offerings to be relevant and timely by understanding real user interest (such as what destinations or features people are searching for), and boost engagement and revenue.
Improve booking rates
Streamline the booking journey by accessing granular consumer journeys and identifying friction points.
Expand your market share
Discover emerging markets by analyzing shifts in consumer interest, search, and engagement trends. Benchmark competitor activity to identify gaps and refine expansion strategies.
Optimize marketing impact
Improve your digital marketing performance with insights on user journeys, ad engagement, and online searches. Optimize budget allocation to maximize ROI.Analyze audience behaviors on popular platforms
Other websites and platforms available on requestSearch engines
Booking websites/OTAs
Ticket aggregators
USE CASES
Analyze, refine, and personalize the customer experience
Travel booking funnel analysis
Analyze user navigation and drop-off points across the consumer journey to optimize conversion funnels.
Demand forecasting and trend analysis
Monitor search trends and seasonal demands to predict travel patterns, emerging destinations, and peak booking periods.
Travel recommendations optimization
Use search trends to provide tailored recommendations that align better with user preferences.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
F.A.Q.
How can we detect shifts in travel demand?
Clickstream data highlights changes in search and booking behavior, helping you anticipate emerging destinations or seasonal trends.
Can clickstream data help inform our promotional calendar?
Absolutely. By understanding when and where users respond to competitor offers, you can better plan and time your own campaigns.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements.
Optimize your travel services with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy