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MEDIA & ENTERTAINMENT
Captivate audiences with next-level experiences
Discover actionable insights to boost content relevance and stay on top of trends
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Fuel audience engagement and loyalty
Enhance user engagement
See how user cohorts interact across different media platforms to refine recommendations and streamline navigation.
Expand growth oppportunities
Turn market trend insights into new revenue opportunities and audience growth. Find gaps and new audiences for greater market share.
Increase ROI
Use engagement insights on ads, sponsorships, and branded content across platforms to refine ad strategy and drive higher returns.
Optimize content acquisition
Leverage audience search and engagement data to guide content creation, improve acquisition strategy, and align offerings with market demand.Analyze audience behaviors on popular platforms
See granular user journeys across media channels; more websites and platforms available on requestSearch engines
Social media
Streaming services
Browser-based data available globally, in-app data currently only available for North America
USE CASES
Discover, analyze, and predict audience behavior
Content engagement and viewer behavior analysis
Understand how audiences engage with content platforms: what they watch, session length, popular categories, and drop-off points.
Content discovery and recommendation optimization
Analyze search trends, browsing patterns, and engagement signals to improve content discovery, recommendations, and audience retention.
Trends analysis and forecasting
Track trends in search, social media, and forums, and monitor content engagement to identify emerging audience interests. Extract insights to refine content strategies and stay ahead of market shifts.
More ways to reach your goals with Datos
With global, privacy-secured data from millions of panelists, there are countless applications, including:
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Gain insights into the differences between user behavior in-app and in-browser, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
F.A.Q.
Can we use clickstream data to understand audience overlap with competitors?
Yes. You can see how users navigate between media properties and identify cross-platform consumption patterns, all while preserving privacy.
How does clickstream data help content strategy?
It reveals what types of content drive engagement across platforms, helping you identify formats, topics, or themes that capture sustained attention.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements.
Maximize audience engagement with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy