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DMP & BIG TECH
Maximize audience engagement with quality, actionable data
Strengthen datasets and refine audience modeling with clickstream data
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Gain a competitive edge with real-world behavioral data
Leverage anonymized, real-world user behavior data from a global panel of users
Refine audience modeling
Enhance ICP accuracy to reach and engage consumers effectively without relying on third-party cookies.
Improve lookalike audiences
Build scalable audience models based on granular user behavior data to drive relevant campaigns and keep up with emerging trends.
Optimize engagement strategies
Maximize audience engagement and revenue potential by fine-tuning targeting and ad performance while ensuring privacy compliance.
Competitive intelligence
Gain a strategic advantage by leveraging competitor data to identify market gaps and refine strategies for higher market share.USE CASES
Analyze, model, and convert new audiences
Cookieless analysis
Analyze audience behavior and engagement without third-party cookies. Improve targeting, audience reach, and campaign effectiveness across platforms.
Data enrichment
Derive insights from clickstream to complement your first-party data. Improve segmentation, targeting, and decision-making through behavioral trend analysis.
Audience modelling
Build scalable, privacy-first audience models. Leverage anonymized behavioral data at scale to create lookalike segments and predict audience trends.
More ways to reach your goals with Datos
Gain a deeper understanding of consumer behavior with at-scale data that empowers you to make more informed, efficient decisions
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
F.A.Q.
Do you offer category-level or domain-level granularity?
We offer both, depending on your use case. You can analyze broad market trends or drill down into specific domains and categories.
How scalable is the data for training or modeling?
Our datasets are large-scale and designed for integration with enterprise data platforms and modeling pipelines.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements.
Enhance your data strategy with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy