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DIGITAL MARKETING & ADVERTISING
Peak campaign performance with deep market insights
Build strategies that deliver results, based on real-world user behavior data
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
Maximize your marketing reach
Leverage at-scale, anonymized clickstream data to create strategies that deliver results
Enhance campaigns and ads
Identify where and how to reach your target audience, for optimized channel mix and placements and maximum conversions.
Improve ROI
Optimize budget allocation by identifying high-performing channels, search intent signals, and key consumer touchpoints.
Increase conversion rates
Use real purchase behavior and engagement data to drive more effective, conversion-ready campaigns.
Gain a competitive advantage
Track competitors' traffic and audience behavior to identify trends and opportunities that keep you ahead of the curve.USE CASES
Refine and optimize your campaigns
Target audience analysis
Analyze browsing, search, and purchase behavior for your cohort of interest, to inform your targeting.
Lookalike or cohort-based audience modeling
Use daily updates on search, site visits, and engagement signals for identifying new target audiences.
Multi-touch attribution analysis
Identify key touch points with a comprehensive view of consumer journeys across web properties.
Ad engagement and conversion tracking
Analyze ad performance and track engagement and conversions. Cross-device data also available.
Keyword analysis for SEO
Identify keywords of interest for your audience, plus use search queries to identify and manage synonyms for SEO and improve SEO tools.
Competitive benchmarking
Analyze competitors’ traffic, audience behavior, and marketing performance.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
E-commerce Intelligence
Amplify your e-commerce insights with transaction data from Grips Intelligence, the industry’s largest truth set.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
F.A.Q.
How does your solution enhance marketing efforts?
Our data provides deep insights into anonymized, aggregated user behavior across the web. Marketers can use these signals to better understand audience interests, identify emerging trends, and refine targeting and messaging, leading to more effective, data-driven campaigns.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements.
Sharpen your digital campaigns with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy