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AI & MACHINE LEARNING
Supercharge your AI with clickstream data
Enhance your model performance and maintain your edge in a fast-moving landscape
One of the largest panels in the world
Millions
of panelists
20Bn+
URLs monthly
185
countriesDatos clickstream provides granular, privacy-compliant user behavior data at the URL level that tracks how users navigate across the web. Real user journeys let you uncover deep insights into consumer behavior, market trends, and more.
An advantage in the AI game
Get deep contextual insights that significantly enhance the intelligence and relevance of AI systems
Enhanced model performance
Improve the outputs of your models by training them on comprehensive real-world user data.
Reduced training time
Pre-built vector embeddings let you train models with greater efficiency.
Track trends across the AI ecosystem
With our dedicated AI data feed, track user activities on other AI platforms, including user journeys before and after AI interactions, and URLs referred by AI searches.USE CASES
Fuel AI innovation with clickstream data
Smarter recommendations
Clickstream reveals browsing patterns, conversions, and drop-offs, giving recommender systems the implicit feedback needed to suggest more relevant products and drive higher engagement.
Improved ranking
When users skip top results and click lower ones, clickstream signals what truly matters. Feeding this into re-ranking models surfaces better results and reduces zero-click sessions.
Semantic search
By analyzing queries alongside click behavior, clickstream helps semantic search models better understand user intent – even from vague input – leading to more accurate and satisfying results.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Opt for in-app data
Augment your clickstream data with in-app interactions, through our partnership with Mfour.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.Relevant products
Explore related insights
Access our in-depth analyses and expert reports
Blog
The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging
Blog
Clickstream for AI: Enriching Models with Real User Behavior, at Scale
Blog
Product Discovery in E-Commerce Powered by Vector Embeddings
Report
The AI War in B2B SaaS
Report
AI, Amazon, and Walmart: Four User Behavior Trends to Know
Report
Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI?
F.A.Q.
What makes clickstream data useful for AI training?
Clickstream offers real-world behavioral signals that help improve models in areas like ranking, recommendation, and intent recognition. At Datos we have one of the largest panels in the world, tracking millions of panelists and billions of URLs.
Do you provide pre-processed data for machine learning?
Yes. We offer pre-built vector embeddings to accelerate integration with ML workflows.
Is your data compliant with data privacy regulations?
Absolutely. Data privacy is of utmost importance here at Datos. Our data practices adhere to stringent data protection regulations. We anonymize and aggregate data to ensure the privacy and security of user information, ensuring compliance with industry standards and regulations.
How does Datos data adapt to industry-specific nuances?
Our solutions are versatile and adaptable, capable of capturing and interpreting industry-specific nuances. Whatever your industry, our solutions can be customized to align with your unique goals and requirements.
Enhance your AI with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy